Cars & Capital is a private motorsports investment syndicate for individuals who understand that performance isn't limited to the track. The same discipline that builds championship teams builds exceptional portfolios.
We deploy capital at the intersection of sound money principles and the world's fastest-growing sport. Our members are founders, family offices, and operators who want real-asset exposure to an industry the institutional world is just discovering.
Generosity is built into the model. A portion of returns goes to motorsports development — funding the next generation of drivers and teams who lack access to capital.
Why Motorsports?
- $15.5B total addressable market projected to $32.4B by 2033 — CAGR 7.5%
- Global fan base rose 12% adding 90M new fans — TV and digital consumption up 10% in 2024
- Race attendance up 9% in 2024 with 826M+ attendees across major series — karting up 14% YoY since 2019
- Sim racing and eSports to grow by $1B+ by 2030 at 15.6% CAGR
- Sponsorship spending up 10% YoY with revenue projected to grow at 7.5% CAGR over the next decade
- College motorsports unlocks billions in media deals, alumni donors, investment networks, and advertising
- Uncorrelated to equities — motorsports assets don't move with S&P, bonds, or crypto cycles
- Real asset backing — facilities, equipment, team equity, IP, and media rights, not paper derivatives